Online Marketing

2 Fatal Mistakes Online Business Owners Make With Customer Service

2 Fatal Mistakes Online Business Owners Make With Customer Service

E-commerce, Online Marketing, Web Development
Customer service can make or break your business, and that couldn't be more true when it comes to an eCommerce business in particular. When someone comes to your website to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web. What are you going to do to not only close the deal, but make sure they are satisfied after the delivery? Having excellent customer service will be key, but you have to avoid these two common mistakes to make sure you can keep your new customer coming back time and time again. 1. Not Being Accessible People have issues trusting stores on the internet these days. With so many scams out there, you have to show that your company is a trustworthy source for whatever it is you happen to be selling. One of t...
5 Easy Marketing Tips For Your ECommerce Store

5 Easy Marketing Tips For Your ECommerce Store

E-commerce, Online Marketing, SEO
If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products. 1. Build an Email List To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It's easy to create a free PDF checklist or something that relates to the types of products you sell. 2. Start a Niche-Specific Group of Users Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact wi...